Rescued by rembrandt
An older woman in glasses with her head perched on her hand as she looks at her laptop.

Most rescuers are either unfamiliar with the Google Ad Grants program or assume it’s too good to be true. It’s unfortunate, as this resource can be incredibly helpful to those who work tirelessly to save the lives of animals in need. That’s why we wanted to provide a brief introduction and explain some of the benefits of Google Ad Grants. Whether this is your first time hearing about them or you’ve wondered if they’re worth applying for, now is your chance to learn more!

A Brief Introduction to the Google Ad Grants Program

Google Ad Grants is a program offered through Google for Nonprofits. It provides eligible nonprofit organizations with an advertising budget to use for Google Search Ads. To qualify, your rescue must meet certain criteria, including the following: 

If you qualify, you can apply up to $10,000 per month in free advertising credits to promote your mission, raise awareness, and drive website traffic. 

Along with Ad Grants, the Google for Nonprofits initiative offers other tools and resources to help you maximize your impact. You can gain access to Google Workspace for Nonprofits for email and collaboration, the YouTube Nonprofit Program for fundraising and awareness, and more. 

The Benefits of Google Ad Grants

As you know, animal rescues face countless challenges—from limited funding to lack of visibility in a crowded digital space. With so many organizations vying for attention online, it’s hard to stand out and get your message heard. But that’s why it’s worth leveraging this lifeline. The program can help you overcome those hurdles and amplify your reach.

Here are some of the benefits of Google Ad Grants:

Ways You Can Leverage Google Ad Grants for Impact

A person holding a rescue pit bull wearing a green scarf that says adopt me.

It’s clear there are many benefits of Google Ad Grants. So, how can rescues make the most of this resource? You can start by applying best practices.

Don’t Underestimate the Value of Google Ad Grants!

The Google Ad Grants program is a valuable resource for animal rescues looking to increase their visibility, attract potential adopters and donors, and achieve their mission. There are countless benefits of Google Ad Grants—namely the free advertising. So, if you’re wondering whether Google Ad Grants are worth it for rescues, the answer is a resounding yes! By leveraging this digital lifeline strategically, you can amplify your reach, raise awareness about your cause, and ultimately save more lives.Do you want to unleash the power of Google Ad Grants for the good of your rescue and animals in need? Learn about Google Ad Grant management and reach out to our team today.